Communication

Communication can roughly de described as the exchange of information between two or more agents though a medium using a predetermined code. Of course we are oversimplifying things, aren’t we? If you care to stop by and think critically, a thousand questions pop up which, if let go unfettered, will capsize the vessel of conventional wisdom without warning. This, by no means, is unique: most definitions/descriptions in social sciences do not stand up to a rigorous critical examination. This, to be sure, is neither a defect not a cause of embarrassment. If definitions are defied, the subject is to too vast and deep and complex.

As time marches on the nature of communications undergoes sea changes that nobody can predict. You may not be able to visualize a world without telephones or the internet. But in relation to the history of the worlds, these gizmos are still toddling! Has any one been able to predict the giant leaps in information and communication technology that practically define the present world? The answer is an emphatic no. Not long ago, we lived without the facilities we wallow in today. These gadgets, understandably, redefine the very process and nature of communication. One example that suggests itself is television, and though in a lesser degree, radio. Until recently, some of us would not include telivisual discourses in the rubric of communication, bracketing it as a one-way traffic. Will this objection hold water in an age where we can actually strike up conversations with persons on the blinking mini screen? How about internet chat? This is the bottom line: don’t get stuck in predefined categories and ideas. As a most vital component in teaching and research, the new avenues and openings in communications are of great interest to us. To start you off, we are giving five questions. They are general in nature and light in content.

1. Which one of the following statements is true for journals?

1. They are not a part of the print media
2. They concentrate and industry-specific stream or trade-specific issues, which are defined before hand.
3. They give all types of news, views, and entertaining events.
4. They are not prepared under the guidance of expert editors, writers and researchers but by journalists and freelance writes from ht open market.

2. Cinema is a/an

1. Visual media
2. Audiovisual media
3. Audio media
4. Print media

3. The MMS is a/an

1. visual media
2. audio media
3. audiovisual media
4. none of these

4. The Conditional Access System (CAS) allows the viewers to

1. select TV channels of their choice
2. interact with TV channels trough the set-up boxes
3. cut down the costs of television viewing
4. none of these

5. Communication needs a

1. Sender
2. Receiver
3. Channel
4. All of these
5. Only b & c

Here are a fistful of questions. They clearly overlap with certain ideas in the ICT section. Anyhow try to answer them.

1. Which of the following is the least important component of communication?

a. Agents

b. Medium

c. Content

d. Appearance

2. As far as teaching is concerned, the most important aspect communication is:

a. High fluency

b. Good intelligibility

c. Extensive vocabulary

d. Visual performance

3. Who said that ‘medium is message’?

a. Kenneth Anderson

b. Bob Sobel

c. Marshall McLuhan

d. Michael Fernando

4. What is the expansion of INFLIBNET?

a. Infotech and library network

b. Informative and library network

c. Informatics and library network

d. Information and library network

5.What is the full form of URL?

a. Universal renewal language

b. Universal records location

c. Universal research lexicon

d. Universal resource locator

6. What is BLOG?

a. Web log

b. Web lock

c. Web link

d. Web

7. WWW =

8. URL =

9. HTTP =

10. HTML =

11. LAN =

12. SIM =

13.Intrapersonal communication is

1. Person-to-person contact
2. Talking to oneself
3. When more than two persons are involved
4. None of the above

14. Which of the communication has an emotional appeal?

1. Intrapersonal communication
2. Interpersonal communication
3. Group Communication
4. Mass communication

15. Audience and feedback are the two main component of

1. Intrapersonal communication
2. Interpersonal communication
3. Mass communication
4. None of these

16. “The reach of mass media is quite strong in India, but comparatively, the access to them is very weak”. This statement is

1. Definitely true
2. Probably true
3. Definitely false
4. Probably false

17. Speaker-speech-Audience are the elements of whose model of communication?

1. Claud Shannon
2. Aristotle
3. Harold Lasswell
4. Wilbur Scharmm

18. Who introduced the concept of noise in his model of communication?

1. Welbur Scharmm
2. George Gerbner
3. Charles E. Osgood
4. Claud Shannon & Warren Weaves
   
   

19. Which model refers to “Gatekeeper” concept?

1. Theodore Newcomb’s
2. Shannon & Weaver’s
3. Bruce Westley & Maclean’s

20.When was the television services at the Delhi Kendra inaugurated?

1. Sept. 20, 1958
2. Sept. 15, 1959
3. Aug. 15, 1959
4. Nov. 15, 1958

21.In how many states was the SITE (Satellite Instructional Television Experiment) programmes launched?

1. 3
2. 4
3. 5
4. 6

22. When was the first English newspaper, “Bengal Gazette published”?

1. 1770 A.D
2. 1780 A.D
3. 1790 A.D
4. 1795 A.D

23. Who is known as the father of Indian language journalism in India?

1. Raja Ram Manmohan Roy
2. Bhupendra Nath Dutta
3. Vivekananda
4. V.D. Savarkar

24. Microphone is a hi-fi instrument. Here ‘fi’ means

1. finish
2. final
3. fidelity
4. finical

25. Which of these a characteristic of radio?

1. A medium of sound
2. A mass medium
3. An intimate medium
4. All of these

26. Which of these not a characteristic of T.V?

1. A democratic medium
2. A mobile medium
3. A living room medium
4. A medium of immediacy

27. --------------- is the supreme medium to express yesterday, today, and tomorrow with its own unique language. What should be filled in the blank?

1. Cinema
2. Radio
3. Newspaper
4. Television

28. Large and highly diverse groups that represent the broad cross-section of the society form the -------------- audience

1. Elite
2. General
3. Specialized
4. None of these

29.Dyadic communication is the transfer of messages from a person

1. to another person and vice versa
2. to a group of persons
3. to amass audience
4. none of these

30. The promoter of a product cannot deliver the following to a mass audience through currently used media vehicles.

1. Information
2. Music
3. Products
4. He can deliver literally anything through such vehicles

31. In downward communication, messages

1. flow form the bottom to the top of the organization structure
2. flow from the top to the bottom of the organization structure
3. are meant to be exchanged between the members of the top brass
4. none o these